Weekly blow outs, an extreme fear of precipitation, smelly chemicals, extremely damaged hair….any of this sound familiar? If you are one of the people who hate your curly hair you are aware of the strong psychological effect it has on your life. You feel your life is controlled by your hair. Season to season, year to year, a major hair issue has always been you trying to achieve that super straight look. The Gil Ferrer Japanese Hair Straightening at the Gil Ferrer Salon on Manhattan’s Upper East Side is so revolutionary that it has waves and curls running for cover. The hot new stylists at Gil Ferrer have perfected a straightening technique that actually leaves your hair healthier and softer than before and reverses the texture permanently. The Gil Ferrer Salon has specialists that perform this service to perfection They have been featured in fashion magazines, newspapers and television shows such as New York Times, Lucky, In Style, Allure, Jane, Cosmopolitan, Self, Oprah, Maury Povich, The Morning Show and CBS. First, Gil Ferrer stylists carefully evaluate the texture and condition of your hair. Their expertise becomes vital at this point because the treatment isn’t effective if the texture and condition of your hair aren’t correctly diagnosed. This process uses a combination of chemicals, botanical extracts and conditioners to alter the bond structure of your hair. Two small irons are then used on each strand of your hair to help achieve the result of super straight, silky hair. Another wonderful benefit of this technique is that it eliminates the need for your weekly blowouts, which can dry your hair intensely. If blow drys are too often or not done correctly, the intense heat and pulling can damage the root and increase split ends. The Gil Ferrer Japanese Straightening technique provides the most extraordinary results. After the treatment, your hair is incredibly smooth and sleek, which causes the color, whether natural or artificial, to intensify. There is a dramatic change to your hair – it’s almost not believable to the eye. Touch ups are necessary after about six to nine months. All of the products and services at Gil Ferrer focus on healthy hair. The Japanese Straightening blends perfectly with the Gil Ferrer philosophy and offers you a revolutionary technique to one of the most sought after hairstyles. The Gil Ferrer Hair Straightening takes four to six hours and the price begins at $500.00 for hair above the chin. Gil Ferrer Salon welcomes you for a complimentary consultation thermalinfo@gilferrersalon.com